Who should use the NPS?
All companies wishing to influence their recommendation rate and use a key performance indicator: the NPS is used by many large companies.
For example, in B2C or B2B market, the following very well known companies are using it:
AvisBudget, Apple, Avis Europe, Bank of Melbourne, BBC, eBay, Expedia, Facebook, Hertz, Lego, Logitech, Porsche, Schneider Electric, Sodexo, Swisscom, Zappos, University of California- Berkeley, Swisscom, ...
Now, my-NPS renders the Net Promoter Score affordable for small and medium sized business, so why not you?
Why should you use the NPS?
Because the NPS is an efficient and easy-to-deploy tool to understand and consider your customers and prospects.
"Your most unhappy customer is your greatest ally", according to Bill Gates! But why?
Simply because they offer valuable information and this will allow you to find areas for improvement and create the "Wow!" factor.
The NPS question (also known as "the Ultimate Question"!) relates to a recommendation rating not to be mistaken with a satisfaction rating. So, boost your business recognition!